Create the adverts (U20: P4, M2)

 Learning Outcome 3 (U20): Be able to produce the planned media componants

P4 (U20): Create production materials to be used in the original media product 

(Completed in group with Mayan, Sonny and Joel) 

From the brief given to us by Phizzwizzard, we have been asked to create 3 different types of advertisement: billboard, magazine and storyboard. These 3 advertising campaigns all offer opportunity to target different consumers however allowing us to keep promoting the same message for our product. The theme throughout our advert is sports and the energy the drink gives in order to complete sports and physical activities. All out advertising campaigns will have our slogan "One sip can be the extra hit" which will be our USP throughout to identify our campaign amongst the other competitors.

From our research into competitor companies and advertisement, we found that the Fanta campaign inspired us greatly to keep a consistent colour scheme throughout. The Fanta ad dominates in an orange colour scheme that bombard the advert, making it eye catching. This inspired us to create our campaign following the colours of pink/red and green due to our incorporation of sport within the strawberry laced drink to make it most effective and consistent.

Although many well-established brands of fizzy drinks do not market their campaigns with their drinks itself, upon researching into many different brands we found that those who did advertise the physical drink on their campaign were more successful. For example, Coca Cola uses their name and their drink to advertise their product which is very successful amongst the public, this inspired us for all our campaign material to make sure the can was the most prominent thing in the video advert, on the magazine and billboard. 

Billboard: 

Below is displayed the billboard for our product, followed by a mock up on a real billboard to demonstrate how the finished product will look in real life. 

    Magazine Advert:

Below is the completed magazine advert that will accompany the PhizzWizzard campaign, alongside a mock up demonstrating how it will appear in an actual magazine in real life.

For our billboard and magazine advert- our planning documents of mood-board and visualisation heavily influenced the making of our advertising campaigns. The visualisation diagrams for both the magazine and billboard helped us to establish the layout and positioning for each of our production elements and codes and conventions in order to fit into the conventions of magazines as we visually came to a conclusion of where things would be placed before actually making our campaigns making it an easy and quick process to finally make them. Our mood-board heavily inspired our colour scheme of green and red/pink which was incorporated in both our magazine and billboard and images to put our campaign together. This helped us to establish our themes, colours and messages for our audience. establish our colour scheme of green and red/pink which was incorporated in both our magazine and billboard. 

Our magazine advert and billboard was heavily inspired by similar drinks that are all 'fizzy' drinks. We found research into fizzy drinks inspired us into making our campaign vibrant and eye catching. This research helped us to effectively produce campaigns that were engaging for our audience, hoping to get brand identity and recognition from the public. 

These existing campaigns used the same conventions of bright colours and big fonts which helped us to incorporate these elements in our campaign in order to be as effective. We were inspired by these campaigns as they helped to give us effective and engaging layouts for our campaigns in order to comply with the same codes and conventions. 

  Video Advert: 

Following the storyboard, our video advert showed the codes and conventions needed from our brief by following the shot types and plan in order create a successful video.

Our storyboard gave us a clear idea of what our video would have looked like due to the detailed pictures and labelling. This was heavily made alongside our shot-by-shot list production document as it helped us to establish the most effective shots in order to show off our brand. 

The Coca-Cola Zero Sugar advert heavily inspired our video advert as the brand 'Coca-Cola' is a well established brand and therefore was very intriguing and inspiring for our campaign in order to reach the most effective advertising campaign for our brand. This video advert uses the same close up shot that we used in order to capture a clear image of our drink within our video to show the audience our individual message of sport drink and the fizzy strawberry lace flavour.

M3 U20 - Create production material that follows the codes and conventions of the chosen genre for the media product.

When planning pre-production and production stages for our campaign, we read through and highlighted the codes and conventions we needed to include in order to fit the client brief- ensuring that our production materials fulfilled the clients requirements. 

Within our billboard and magazine we used aspects of sport (on the can and behind the main imagine) in order for the audience to identify the sporty twist to our strawberry laced drink. This was a big part of our production planning as the ideas behind our campaign were to emphasis the sport aspect of the drink. We used a green coloured background with hints of pink in order to appeal to the unisex target audience. The main image (of a girl dressed in sporting clothes) was cleverly considered in order to highlight the client base (sports) however gave no indication on specific target audience as we considered the appeal to both younger and older audiences. The giant QR code was considered to be a key aspect of our product, as it gives audiences a digital way in which to access the product through our campaign material. 

The use of including our social media icons is to appeal to the newly technological digital age where audiences can access our social media easily.

Survey

https://docs.google.com/forms/d/e/1FAIpQLSftlSpM2wO3bFshi0zY_IAbaSB38FsF9H66Jw_zH04oZArk2Q/viewform

From our survey we conducted 53 responses that told us the advantages and disadvantages of our campaign material;