Job Roles (U24: P4, M2, D2)

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry

P4 (U24): Explain the behaviours and attributes required for a specific job role 

Behaviours and attributes of a digital marketer: 

Ability to Self-Start: Digital marketing is a field that offers freedom, so this is a very important attribute to keep yourself motivated and on track with what you are doing. Having the ability to self start allows a digital marketer to be responsible for managing their own time and projects. 

Flexibility and Adaptability:This is important for a digital marketer to have as they will needs ability to be willing to change and adapt because you will always have to be prepared to adapt new practices, update your skill set, keep up with industry demands and stay updated with the latest technologies. 

Passion for Learning : Lifelong learning is a  must-have quality for anybody interested in digital marketing, because the field is always evolving and the technology involved. This includes the passion for ; attending conferences, building a strong network with other digital marketing professionals, keeping updated with industry news, taking courses on important topics and learning new skills e.g web design and creation, copywriting, and statistics- allowing them to develop skills in order to carry out there duties.

Communication Skills:  Digital marketing is mainly based on communication of messages, building of relationships and trust which all need to be done using communication. This is key to have being a digital marketer as you will be able to take a message and display init to an audience in a clear and helpful well but also being interesting. Using communication to communicate ideas that make sense to other while entertaining and informing them.

Leadership and Management: It is essential that a digital marketer is able to lead and manage a team to make sure things get done properly and all aims and goals are completed on time which include giving out tasks, dividing up projects and making sure the team stays focused on the project all while keeping the client informed throughout the progress. 

Strategic and Analytical Thinking : Digital marketing is about taking a goal and thinking about how to help the client achieve that goal which requires the ability to analyse situations and opportunities to produce the best project. Being strategic and analytical will help a digital marketer see a clients current efforts and analyse its strengths and weaknesses in order to produce what the client is looking for.

Behaviours and attributes for a Product Manager:

Communication skills - a Product Manager is required to have great communication skills as you need to meet people regularly and discuss the progress, as well as attending event and conferences in order to keep the product growing and adapting in perfect form.

Focus and Analytical skills - Focus is key for a Product Manager when they are collecting and analysing data, gathering and evaluating ideas and researching competitors. Focus allows the work to be done to the best ability and sufficiently so that the product can be made.

Leadership skills - Product Managers is a high up job role which needs go come with leadership skills. Good leadership skills allows effective control of everyone and allows inspiring colleges easy and successful. 

Time Management skills - Time management skills is so important for the Product Manager as they are the life cycle of the product so if deadlines aren't met then it the whole product may be effected. They also need to they include their communication and leadership skills to ensure that the rest of the staff meet their deadlines and manage their time efficiently.

Behaviours and attributes for a Director: 

Leadership skills:Leadership skills are very important to have as a director as it is your vision that the movie will be about which means you need to be able to lead everyone to do the right tasks to make sure it comes out perfect. Leadership skills will allow you to be able to control the project and makes sure everything goes to plan which is why they are Important. The director must also be able to operate everything well as otherwise it could be very confusing and slow down the project which is why good  leadership skills are needed.

Time management skills:A director needs to be able to manage his and the employees time well as otherwise deadlines won't be reached. It is important to get things done on time as a schedule adds structure to the directors vision and allows for different tasks to be completed quickly. Time management allows the director to take control of the project as you can plan to accomplish more tasks each day and more employees will start to listen to you if they see you have something planned out.

Communication skills:Communication skills are important for directors as they can make sure that staff who are completing different tasks have done it right, Communication skills are also good as it gives the director the ability to hand out tasks easily to different people which makes the work rate go quicker as many people will know what they need to do. It is also important to communicate if anything major changes in the script or film then it is important everyone knows so no mistakes are made which is why it is important to have good communication skills as a director.

Flexibility:It is important to be flexible when being director working on a movie as you will not have full control over the movie unless your funding it which is unlikely, therefore it is important to be flexible over certain things that may need to be changed such as scenes which are too violent, too offensive or even too mundane. A director needs to be able to be critical of his own work and stretch around the investors wishes to come to a compromise for the movie/project.

Creativity:The director has to be creative because they need to make the project exciting to draw customers in which is why the movie can't be boring. Director have a very important job of bringing ideas or stories onto the big screen and they have to make it stand out from any others projects that are also releasing which is why this skill is very important for a director to have.

Behaviours and attributes for a Social media manager:

Leadership- a social media manager will need leadership because they will be the core of the task. they will need to designate what tasks everyone is doing and make important decisions. As well as this, if they have good leadership skills, they will be able to keep their team motivated and efficient when working so they can complete all of their tasks to the best quality possible.

Planning and strategic skills- A social media manager will need to know how to meet the aims and objectives of his task. He can do this by creating certain plans and strategies that will benefit the brand and campaign the most. By doing this, they will have a contingency for anything that goes wrong therefore creating a back up plan for every wrong decision made.

Open minded and confident- A social Media manager needs to be open minded to new ideas and confident when taking risks. This is because there will always be new ideas being created and he will need to have a lot of confidence in what he's doing. As well as this, if he is confident, he can portray his trust in his plans to his clients when pitching, Therefore giving the clients belief in him.

Creative mindset- A social media manager needs to have a creative mindset in order to come up with the best possible plans, strategies and ideas in his social media posts. If he is creative, he will be able to come up with new and unique ways to make his clients satisfied with his work.

Have knowledge on the trends of the market- A social media manager needs to have lots of knowledge on the trends of Social media and online markets. He will be able to use his knowledge to gain his clients more followers and revenue from certain online streams of income, Therefore becoming a more successful social media manager.

M2 (U24) Explain how personal behaviours and attributes affect career development opportunities within the media industry

Source: TheGuardianJobs Website

Source: Mandy.com

There are many different behaviours and attributes that can affect career development opportunities when being a digital marketer. For example: 

To advance on your career it is apparent that you should get training in at least one or two of these speciality areas. 

The digital marketing industry is fast growing and incredibly competitive. It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who are ‘doing it for fun’ . This industry requires passion and a desire to succeed.

Having the eagerness to learn is a key aspect in developing a career in digital marketing as you will need to have passion and a desire to succeed when looking at furthering your career in this area. It is important to stay updated on the industry by following digital marketing sites and influential people on social media- getting onto of the latest changes on marketing. (SEO – Moz, Distilled, SEOGadget, Search Engine Land, PPC – PPC Hero, Search Engine Land, Social Media – Social Media Examiner, Social Media Today, Content – Hubspot) 

Surrounding yourself with people to be a support network for when you run into problems and also help you to open doors to opportunities that may be beneficial for your area of work e.g industry meet-ups/conferences to help your enhance your skill set. Digital marketers need to be comfortable with the main acronyms/ terminology for when they apply for a job so they do not have a beginners skill set and will not be further training, so can go straight into it.  If you want to show to an employer that you can build their company’s visibility then you need to show that you can firstly build your own personal brand by having a strong online presence/ showing etiquette before and after you go for the job so they have high respect for you from the beginning. 

Main jobs involved with digital marketing include communicating your marketing strategy to a team of developers or designers who have a responsibility for incorporating your recommendations, therefore a basic knowledge of HTML and graphic design would help to stand out as you are showing your own knowledge.

As a digital marketing manager, having the ability to self start is very important in your role being successful as you will need to have the ability to self start so you are responsible for managing time and projects on your own. Having flexibility and adaptability as a digital marketing manager will allow you to be successful in the job role as you will need to be willing to change and adapt your ideas to keep up with industry demands. It is also very important to attain a passion for learning as an attribute within the digital marketing industry in order to be successful  as you will need to be taking part in conferences, courses and learning new skills in order to develop new skills throughout. The personal attribute of communication skills is very important to being successful in this role, because being able to take a message and display it to an audience would allow communication to make sense to others while also entertaining them. Having leadership skills and management skills are very important to become successful in a job role as you will need to lead and manage a team to make sure that all aims, tasks and goals are completed on time in order to make a completed and successful project. Lastly, having strategic and analytical thinking as a personal attribute will allow the client to achieve the goals which require the ability to analyse situations and opportunities to produce the best product. 

D2 (U24): Explain the importance of etiquette when working on a media production

Etiquette is the customary code of polite behaviour in society or among members of a particular profession or group. Within the media industry, Etiquette is important as it allows workers to make sure they are being respectful and reasonable within a working environment by listening and taking on ideas not only for themselves, but listening and allowing people to make their personal ideas grow. 

It is important for working alongside people to reach personal success as you are being polite to others around you. For example, as a digital marketer, etiquette will allow workers to reach their success by fuelling off peoples ideas and allowing them to take on other ideas from others in their workplace. Etiquette makes people grow to success as they learn the manners for future job roles. Etiquette enables others to complete their job successfully as they will enable themselves for further job opportunities if they are respectful and understanding of the tasks given to them. Etiquette helps a worker move on and complete jobs as they respect the task and are polite to other around them. Without etiquette the person in the job may come across as disrespectful which will prohibit them from doing the job successfully due to the lack of respect for others. Being polite will enable others to complete the production successfully as they will find it easy to work alongside you and may feel confident and comfortable to speak and ask for help or if they are unsure about something. This will help the product all together as it will allow the work environment to be peaceful and enjoyable to work in. 

Etiquette enables others around you to appreciate your role in creating a project which makes you motivated to work harder and get the job done. It is extremely important to respect those higher than you (managers) and lower than you (co- workers) on the hierarchy. Respecting both colleagues in high management or doing a more simplistic job than you is helpful in the terms of moving on in a job. For example, those ‘lower’ then you could somehow work harder to be above you which therefore would benefit you in the long run as they will respect you instead of putting your job on the line if you were to not respect them. The respect given to everyone will secure your place in the workplace and make it easier for you to feel secure and happy in your job. Respecting people ‘higher’ then you in managerial roles will allow you to have a high status within your job as they may see this respect and, as a reward, promote you to a higher position in the long run.  Having respect is key to completing a production successfully, if you respect your colleagues they will respect you back which may benefit your performance in the workplace as they may allow you more time to complete a product - resulting in a better final product. Respecting those under you e.g runners/interns will show the workplace that you have a general respectable personality so will treat you in return with respect and may result, again in promotion to a higher status. 

In terms of looking into etiquette in a specific job role, such as a digital marketer, the need to be polite is essential in order for fellow work colleagues to enjoy working with them and allow for a good impression to be set towards there boss/ work colleagues. This will enable others to complete the production successfully as it would give them a comfortable environment to work in and therefore allow them to complete successful productions due to the ora of politeness. Digital marketers would need to show respect to others in order to establish relationships and make sure that they are being respectful in a work environment- allowing other to complete the production successfully showing respect to those below them and above them.

There are many roles in digital marketing, so in order to grow and prosper in your field, etiquette will help you as more people in the workplace will value and respect what you add to the team.