Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products
Learning Outcome 1 (U24): Understand the products that are produced within and across media industries
P1U20 - Describe an existing media advertising campaign
ASOS X The Simpsons
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| Source: ASOS Website |
The first media advertising campaign I will be analysing is the ASOS x Simpson advertising campaign for their line of clothing cooperation with The Simpsons. This form of synergy is between the clothing brand of ASOS and the famous TV series The Simpsons. Both brands take on different styles of media one being within the fashion industry and one being widely popular within the entertainment industry- the use of combining these two products helps both the brands reach their objectives and aims for their products.ASOS clothing have marketed their brand of clothing to bring a new, unique style to the fashion industry. ASOS is a clothing/ accessory store that has been made to turn street dancers, skaters and teens to be the face of the fashion brand instead of a catwalk or celebrities to front it’s latest campaign. The company style was based entirely on cheap imitations of looks favoured by celebrities such a Lindsay Lohan and Lauren Conrad. The company have joined with many famous brands from the likes of Puma (2014), Adidas and Reebok . They have also collaborated with unique clothing stores like GLAAD and partnered with brands within the entertainment sector for example MTV and The Simpsons.
Aims:
An aim for a business is a foreseeable target/ goal set for the future by which a company wants to achieve. The objective for a company is to make a wide variety of audiences interested in buying their product which increases revenue( in terms of business) and popularity for the product. ASOS release a series of collaborative products to reach their aims and objectives in order to appeal to a mass target audience by using synergy to map out these aims in order to engage a variety of different audiences. The target audience for this campaign are people who have an interest in fashion, in particular the style of ‘streetwear’ between ages of 13-35
The first aim for this collaboration in this campaign is to increase the ASOS brand name while being associated with a famous and popular family loving TV programme by securing a set audience for the campaign. ASOS have adjusted The Simpsons logo onto their brand and made it into a unique style that follows the ‘usual ASOS style’ to be quirky and modern. Another aim for the campaign may be for The Simpson’s logo’s and designs to be reintroduced into the current generation as some may say it was ‘a thing of the past’ , therefore a collaboration with a modern, popular brand with a huge younger audience will allow The Simpson’s brand to be reintroduced, inspiring audiences to rewatch and revisit the programme- gaining revenue for both The Simpsons and ASOS due to the product being purchased and the show being rewatched.
This collaboration would allow both of the products to meet their aims because it will generate a huge variety of audience and awareness of the brand, allowing The Simpson brand (at 1.2M follows ) to gain a larger follower from ASOS’ 10.3M.
Target audience:
The ASOS brand targets a wide range of audience due to it’s variety in styles and different collaborations. This campaign may have a wide target audience because it attracts the likes of people who are loyal buyers to the ASOS shop, people who aspire to look like the models and, for this campaign in particular, may attract the older audiences due to The Simpson’s being a show that has been around since 1989 so therefore may provide nostalgia to people - making them interested in purchasing to ‘go back to their childhood’.
The primary target audience for this campaign is ages 13-35 as the campaign is aimed to target younger generation and older generation due to The Simpson’s being an older programme. The secondary audience would be 35-45 as by The Simpson’s joining with this modern brand- may allow older audiences to be interested due to the history of the programme which may be worn for nostalgia, The gender for this campaign is both boys and girls as the ASOS brand advertises this clothing on both males and females.
The unique selling point of this campaign is the idea of combining a famous TV programme (entertainment) and the modern brand of ASOS which are well known for their unique styles. Due to the large fan base of ASOS and The Simpson’s in different areas of the media (entertainment and fashion), it allows the convergence of these different types of media to become one- incising different types of people to buy.
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| Source: ASOS Website |
The representations within this campaign target a variety of different ethnicities. For example on the main advertising for this campaign the models dressed in the product are seen of African American decent, white and asian. This inclusion of different ethnicities shows to the public the inclusion of the brand of ASOS due to their variety in models and also shows how this product is made for anyone to buy. The ASOS brand has always shown diversity within their products with their models being of all different ethnicities- allowing the public to recognise this diversity to see their brand as universal and inclusive. The campaign also shows both males and females dressed in the clothing- this advocating sexism for both the ASOS brand and The Simpson’s branding as neither of them are targeting the product at a specific gender or type of person- showing both brands to be equally inclusive and acceptive. The campaign also includes, in it’s main picture a variety of people from different ethnicities, different sizes and different genders. This ultimately shows to the audiences that this brand is not excluded any specific person and deviating from the stereotypical ‘skinny models’ and portraying all types of people- showing how their brand is inclusive and doesn’t discriminate as they are not complying to the normal stereotypical models usually used within the fashion industry.
Logistics :
The ASOS brand released this collaboration on the 23 August 2018 - released in the end of summer. The brand promotes the likes of jumpers and t-shirts, giving a variety of clothing options which could of been cleverly considered for the time it was released. The target audience would of accessed the message for this media from the very popular social media platform- Instagram, where ASOS posted the release of this collaboration. This would of made people wan’t to purchase the product as they may have been following the ASOS/ The Simpson brand already and therefore would of seen this on their feed and may have been interested to buy.
Choice of media:
This campaign has been promoted on the ASOS Instagram and it’s official website. Instagram is a highly popular social media app by which many youths are signed up to and therefore will be seen by many people. Auidences may have instagram already and follow the ASOS page and therefore will see this being posted on their profile so may proceed to buy. The campaign was also advertised on the ASOS twitter where they tweeted a preview of one of their clothes and a link to the official website. The official website voiced a whole page review on the campaign- capturing the eye of loyal ASOS customers. The use of using all these different platforms can be seen as an advantage for the product as, due to the marketing on different social media platforms, will defiantly widen the target audience and also allows more people to see this marketing which will ultimately result in the gaining of revenue for both ASOS and The Simpsons brand.
ASOS Website:
ASOS Instagram:
Instagram hashtags:
ASOS Twitter:
News:
Fashion website:
Key messages:
The products marketed for the ASOS x Simpsons brand are comfortable in the way in which they have identified there brand, for example, the nostalgia and popularity of the Simpson's with a popular store such as ASOS is reliable due to their social stigma and well established brand names. With these respected brands collaborating, it gives them a secure idea that the product will sell due to their positive consumer statistics and also the overwhelming fan base they both uphold. This would give the public a comfort in buying the brand due to their reliability meaning the consumership for the brand would be high.
Approach:
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| Source: NME.com |
The product was not advertised before it’s release. The product was only shown to the public on it’s release date on the 23 August 2018 and therefore the public had not seen this convergence of brands before so. The reason for doing this was to bring this unexpected collaboration to the public abruptly through the ASOS website and perhaps would of amazed people and veered them to ordering the products in the collaboration. However, NME news released an article on the 13th of august (10 days before release) announcing that this collaboration was happening, however was never stated official by the ASOS website till the 23rd.
Call to action:
Legal and Ethical issues:
As this campaign is only using qualified models to promote the campaign there may not be any copyright issues as The Simpsons have legally approved for ASOS to use their brand in collaboration for the product. The regulatory body that would be analysing this campaign is the A.S.A (Advertising standards authority) because they are the regulatory body for all adverts on TV, print and social media adverts.
To produce a successful campaign, the consistency across all platforms promoting the platforms is of great importance. Consistency allows the campaign to have a unique selling point to the public and have a brand identity in which audiences can identify the brand. If audiences recognise the style of the brand they are more likely to be invested in the new campaign.
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| Source: ASOS Website |
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| Source: ASOS Twitter |
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| Source: ASOS Instagram |
For example, with the ASOS style, fans of ASOS will recognise the the logo and fans of The Simpson’s will recognise the normal Simpson colours and logo. The ASOS collaboration with The Simpson’s has only been marketed on its official websites and put up on the official ASOS instagram and twitter for audiences to see - this campaign was not shown on billboards or bus stop posters and only shown on social media. Perhaps this is because the ASOS brand it modern and therefore has not adapted to being on billboards and posters yet . Also ASOS may not have the facilities to brand this campaign on those things as they may be keeping it to social media to mainly target the younger audiences.
These advertisements have a consistent theme of its content and style. The ASOS brand provides a unique style to its brand is recognisable to its audiences. The Simpson’s brand contain a unique colouring of yellow being its main eye catchable colour. The Simpson’s yellow colour makes it eye catching to audiences with it’s familiar character’s being part of the campaign also- which is followed throughout each advertisement. The consistency of the brand helps the audiences who are fans of both brands individually to identify the brand as soon as they see it . All advertisements contain the same colours with the delivery of the message of the brand linked in all of them.
The strengths of the the platforms having a consistent message highlights to the audience an eye catching style for them to see throughout the different medias. They use the same colour schemes, fonts, logos for each platform- portraying The Simpson's brand in all. The colouring of each advertisement is mainly pink, blue and yellow - all carrying the same style. It is very clear to the public that all of these campaigns are linked due to this colouring as it's clear that they all belong to the same brand due to it's similarity in colour and style.
One weakness of this advertisement is it is not always clear as to what brand is being shown. The majority of people will be familiar with The Simpson's brand and therefore may think that this collection has been made solely by The Simpson's as 'merchandise' and may ignore that ASOS is the main collaborator. In order to make this clearer- I feel as though ASOS should of written on the clothing their name just to be clear that they are in collaboration with this brand. Not only captioning on social media.
Skittles 'Taste The Rainbow'
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| Source: Google Images |
The second media campaign I will be analysing is the ‘taste the rainbow’ advertising campaign for skittles. The ‘Taste the rainbow’ campaign from Skittles is one of the longest running campaigns in the history of advertising. Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' "taste the rainbow" theme was created by New York ad agency. The campaign eatured a series of TV ads that all took place in a strange parallel universe, where Skittles raining from indoor clouds or falling from leaks in the ceiling were portrayed as perfectly commonplace. In the 80s Skittles had a slogan, which has been altered however always remained the same message throughout. In 1947, the slogan was ‘Taste the rainbow of fruit colours’ and the essence of this has been carried through every single Skittles campaign since, although now it has been shortened to just ‘Taste the rainbow’. Over the years, Skittles have come up with an array of quirky advertisement ideas to adapt on this message and grow it’s company messages to a modern audience.
Aims:
Source: Youtube
Target Audience:
The skittles brand aims to target a variety of audiences as it does not have a specific gender preference through it’s advertising. The Tv ads take on a universal take on advertising their product. The bright coloured sweet can be seen to attract a younger audience due to their bright colours and comedic advertisement. The primary target audience for this campaign is teens and kids (10-16) as it’s use of colourful comedic style engages these ages. The product its sweets which are usually mostly appealing to younger audiences. The secondary audience for this campaign would be older audiences (25-40) as they can better understand the humour that the campaign ads are using which can challenge them to buying the product due to it's funny humour and endearing message.
Logistics:
The campaign for skittles ‘taste the rainbow’ was created in 1982. However recreated the brand in 2002 and 2008 with the advert of a man touching everything - then turning into skittles, reaching tv screens used to re advertise the skittles brand to bring it back to the face of sweets. Skittles was commercialised for the first time in Britain, in 1974. Its production and supply remained restricted to Britain until five years after 1974. After that, the company expanded to North America. Skittles have been a success ever since the brand was established in 1982 and has been a widely loved snack for many. The target audience would see this message as it’s adverts were shown on tv and then the company hit social media websites in 2009 with its brand in hopes of attracting more customers.
Choice of media:
Marketing on social media made the companies succession thrive as the company now has its own website, along with an impressive presence on Facebook, Twitter and YouTube. In addition to social media and internet campaigns, the company attempted to target more audiences. Skittles changed its ingredients in order to make it appropriate for vegans and vegetarians. To be specific, the gelatin was transformed into a vegan variety. Now, Skittles do not animal products of any form.
Twitter:
Facebook:
Instagram:
Twitter:
Facebook:
Instagram:
Key messages:
The key messages for the Skittle's 'Taste The Rainbow Campaign' are to promote the multi-coloured sweet in a fun and exciting way. With the use of different TV- adverts and ways in which to incorporate the Skittle's sweet into different situations. The brand uses it's distinctive imagery and way's in which to market it's product into unlikely situations such as alien abductions. This is done as a way for the audience to remember the brand to become topics of discussions and may evoke craving for the sweet. The message of 'Taste the rainbow' is consistent across it's marketing campaign with a-few changes to it's situations such as "Believe the Rainbow" and "Transplant the Rainbow,".
Approach:
Since 1994 the multi-coloured sweet Skittles used the slogan 'Taste the Rainbow' but due to the world's technological convergence and creation of different multi-platform's, Skittles started to change and adopt new marketing techniques for their brand making their advertising more engaging, recognisable and modern. The brand all together has 40+ different tv ads that play with the phrase 'Taste the rainbow', showing consistency for the brand.
Call to action:
Skittles has remained a top purchased candy over the decades and is regularly found in most food shops. In 2018 skittles was reported the most popular halloween sweet and has been sold in more than 65 countries. Due to the brand being re established from it’s breakthrough in 1982- the ‘taste the rainbow’ campaign has made Skittle sales increase dramatically. This campaign was made in order to show to the audience how Skittles uses its slogan "Taste the Rainbow" in unexpected ways to create insanely memorable advertisements that promote brand recognition. Their ideal response for this campaign would have been for the brand identity to be increased by the use of promotion on social media e.g snapchat stories and instagram posts in order for the brand to reach a mass audience. Due to their bright colour scheme this was a great way to engage and draw their audience by it's eye-catching visuals.
Legal + ethical issues:
The adverts for taste the rainbow may raise several ethical issues for it’s audiences. The advert of the man touching objects, turning them into skittles could be mis branded as children may watch and think that this is realistic and may therefore get upset when this doesn’t happen to them. This could be false advertising and could raise complaints from audiences as it is a public advert which may give the wrong message/ idea. The ASA would regulate the advertising as they are the regulatory body for all adverts on TV, print and social media adverts.
M1U20 - Evaluates different cross media advertising campaigns for consistency of message, looking at the message delivery across the different media forms
Skittles 'Taste The Rainbow' has been advertised on TV ads, social media and advertised on many billboards. All the advertisements contain/ are consistent with the same message of 'taste the rainbow' and make it clear to the audiences what they are trying to promote throughout- while adding humour to the brand. Each advertisement follows the same style which is a strength of the brand as they are consistently advertising their brand logos in order for people to familiarise themselves with the brand name - gaining a wider variety of audience familiarity.
Within the Skittles campaign the composition on the different platforms is consistent as it follows the same multi- coloured colour scheme with a primary colour of red. Each advertisement on different platforms has the main image of the Skittle packet (multicoloured) with any additional text accompanied by a red background. All of the static ads are simple and modern in terms of it's layout and structure (main image and minimalist use of text) with no over-cluttering so that the campaign is easy to read and understandable for any age group.
P1(U24): Describe the media products for an identified industry sector.
Different media platforms to advertise-
Magazine adverts
Newspaper adverts (tabloid more likely
Video adverts - youtube, pop ups
Social media adverts - instagram, twitter (posts, sponsorships, timeline)
Pop up ads (youtube) e.g pop ups of what you have recently seen
Billboards
Bus advertising
Radio adverts
Tv adverts
How have products adapted across media platforms?
The ASOS X The Simpson campaign is adapted over two platforms: Social media & ASOS official website
There are a range of images that have been used for the campaign that have also been used for the editorial. These images have been used across all the platforms in order to create symmetry and a running theme throughout.
Throughout both social media and the official ASOS website a range of images has been used. The same type of images have been used throughout both platforms to signify the running theme and style in both. The brand has a distinctive colour scheme, background and characters (main Simpson characters used as they are the most familiar to the public e.g Lisa, Marg, Bart, Marg and Patty and Selma Bouvier.
The difference between the social media campaigns is that on the social media campaign it is less modelled photos as it shows people wearing the clothes, however on the website the models are more posy and structured.
The Skittle campaign is adapted over three platforms: Social media , Billboard & Tv ads.
In the Skittles campaign there is consistency throughout each advertising campaign. This helps audiences immediately identify the brand as it contains the usual colouring, logos and imagery throughout. The Skittle's branding mainly consists of Red backgrounds with skittles (different colours) somewhere present. This immediately shows to the audience what this advertisement is for as many would know of the logos and styles of this popular brand.
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| Skittles- Billboard & Bus poster (UK) |
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| Skittles- Billboard (Dubai) |
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| Skittles- Facebook |
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| Skittles- Bus poster |
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| Skittles - Twitter |
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| Skittles- Instagram |
Skittles 'Taste The Rainbow' has been advertised on TV ads, social media and advertised on many billboards. All the advertisements contain/ are consistent with the same message of 'taste the rainbow' and make it clear to the audiences what they are trying to promote throughout- while adding humour to the brand. Each advertisement follows the same style which is a strength of the brand as they are consistently advertising their brand logos in order for people to familiarise themselves with the brand name - gaining a wider variety of audience familiarity.
Each advertisement follows the same colour scheme and all consists of the 'skittles logo' followed by - taste the rainbow. This key message is used for people to not only remember the name, but remember the slogan also. This gives the audiences a way in which to remember the brand as they have the tagline to go with it and therefore is a unique selling point for the skittles brand.
The Taste The Rainbow ads have been airing on tv for decades and mainly appear on networks that appeal to teens and children e.g MTV and Nickelodeon (also on YouTube for all the public). They are strategically placed on these channels as they are most likely to be watched by the target audience for skittles and the same audiences that would be most receptive to the nature of the concepts. The campaign has become very ubiquitous and therefore the adaptation of this campaign being on different streams of media and/or billboards - allows the Skittle brand to extend the concept to other types of media.
Within the Skittles campaign the composition on the different platforms is consistent as it follows the same multi- coloured colour scheme with a primary colour of red. Each advertisement on different platforms has the main image of the Skittle packet (multicoloured) with any additional text accompanied by a red background. All of the static ads are simple and modern in terms of it's layout and structure (main image and minimalist use of text) with no over-cluttering so that the campaign is easy to read and understandable for any age group.
To evaluate this campaign, there are many strengths and weaknesses. Firstly, the brand already has several loyal customers a due to it's brand recognition and popularity as it was first made commercially in the late 1900s (1997) and therefore has a huge audience following. This is a strength of the brand as it gives the new brand campaign of 'Taste The Rainbow' a boost in it's market and consumption already. Alongside this, the brand is trusted due to it's continuation of campaigns and popularity within the media, Skittle's has made itself a well- known sweet brand and is popular amongst older and younger generations. Another strength of this campaign is that it is well recognised due to it's unique brand imagery (multi-coloured sweets) and it's well-known name. This helps the brand to thrive and gain a mass consumption due to it's huge following and well- recognisable brand identity. On the other hand, the campaign has it's weaknesses, for example, the campaign is marketing sweets and therefore may not be bought by parents as they do not want to buy them for there kids due to the high sugar value( 89.9 g in an 100g bag) so therefore may be loosing a big marketing audience. Also, the product of Skittles is in a competitive product range, meaning consumers may choose to buy another brand of sweets instead of Skittle's due to the extensive amount of sweet brands on the market.
P1(U24): Describe the media products for an identified industry sector.
Different media platforms to advertise-
Magazine adverts
Newspaper adverts (tabloid more likely
Video adverts - youtube, pop ups
Social media adverts - instagram, twitter (posts, sponsorships, timeline)
Pop up ads (youtube) e.g pop ups of what you have recently seen
Billboards
Bus advertising
Radio adverts
Tv adverts
How have products adapted across media platforms?
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| Asos Instagram |
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| ASOS official website |
There are a range of images that have been used for the campaign that have also been used for the editorial. These images have been used across all the platforms in order to create symmetry and a running theme throughout.
Throughout both social media and the official ASOS website a range of images has been used. The same type of images have been used throughout both platforms to signify the running theme and style in both. The brand has a distinctive colour scheme, background and characters (main Simpson characters used as they are the most familiar to the public e.g Lisa, Marg, Bart, Marg and Patty and Selma Bouvier.
The difference between the social media campaigns is that on the social media campaign it is less modelled photos as it shows people wearing the clothes, however on the website the models are more posy and structured.
The use of colour and themes have been used consistently throughout. The use of yellow, blues and pinks have consistently been used in all the pictures to portray the themes of the Simpsons - allowing the audience to identify the campaign immediately. This helps the company easily market the campaign as they need to follow the same criteria throughout making it engaging for the audience.
The same words have been used in both editorial and social ad where they all mention the name of the collaboration, while using the same type of pictures to advertise the clothing. This allows the message to be consistent throughout, making it easier to identify.
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The same theme of colours is used throughout to show the connection of the brand and the similarity on each platform. The logo is prominent throughout with the TV advert using humour to engage the audiences.
The campaign has been adapted from the advert to the social media/billboards by taking the key message of ‘Taste The Rainbow’ and the skittles colouring to highlight the main message that the campaign is using to brand their product.
The campaign has been adapted from the advert to the social media/billboards by taking the key message of ‘Taste The Rainbow’ and the skittles colouring to highlight the main message that the campaign is using to brand their product.
The use of colour and themes have been used consistently throughout. The use of the rainbow colours have consistently been used in all the pictures to portray the themes of fun, tasty and eye catching for the audience - allowing the audience to identify the campaign immediately. The slogan is always used in their brand to keep the message the same throughout.
How do institutions create brands across different products and platforms?
Institutions create brands across different products and platforms by using the same fonts, styles and colours across different platforms to engage its audiences by using the same formats. This allows the audiences to recognise the brand style and be familiar with its key messages so they can purchase its products. For example with the ASOS campaign , the use of familiar and constant colour scheme of pink, blue and mainly yellow- allows the institution to create this well known brand format throughout all the platforms. With the Skittle brand- the consistent message of ‘Taste the rainbow’ allows the brand to be a prominent logo for the audiences to recognise. The layout is the same throughout the skittles campaign and is always a rainbow with the slogan 'taste the rainbow' over the top. This is done in a bold and bright font to engage the audience and is used , in videos, in the same tone of voice. The fonts and colours used are done deliberately to catch the audiences attention, they are bright which will allow audiences to see and engage in, for example, catch their eye on the billboard or engage in the tv ads. The campaign uses the hashtag 'tastetherainbow' - this again, is taking the same slogan for people to look up and engage in social conversations surrounding the campaign. This is an interactive way of getting involved in the campaign and is a good way for the brand to extend its audience viewing as someone may post something with the hashtag which will get even more people to view the product.
Institutions create brands across different products and platforms by using the same fonts, styles and colours across different platforms to engage its audiences by using the same formats. This allows the audiences to recognise the brand style and be familiar with its key messages so they can purchase its products. For example with the ASOS campaign , the use of familiar and constant colour scheme of pink, blue and mainly yellow- allows the institution to create this well known brand format throughout all the platforms. With the Skittle brand- the consistent message of ‘Taste the rainbow’ allows the brand to be a prominent logo for the audiences to recognise. The layout is the same throughout the skittles campaign and is always a rainbow with the slogan 'taste the rainbow' over the top. This is done in a bold and bright font to engage the audience and is used , in videos, in the same tone of voice. The fonts and colours used are done deliberately to catch the audiences attention, they are bright which will allow audiences to see and engage in, for example, catch their eye on the billboard or engage in the tv ads. The campaign uses the hashtag 'tastetherainbow' - this again, is taking the same slogan for people to look up and engage in social conversations surrounding the campaign. This is an interactive way of getting involved in the campaign and is a good way for the brand to extend its audience viewing as someone may post something with the hashtag which will get even more people to view the product.
How do they engage different target audiences?
The Asos and The Simpson’s engage different target audiences for both their brands individually meaning that they can use their fan base to attract a variety of audiences from the release of this collaboration. The Simpson fan base is majority older ages due to The Simpson’s being an older programme aired in 1989- so the audiences interested in this collaboration from The Simpson’s will be from that generation. The ASOS audiences would be more of a younger audience due to the unique and modern brand and therefore would attract a younger audience. In conclusion, the collaboration appealed to a wide demographic through the combination of The Simpson audiences and the ASOS audiences combined. The marketing of the campaign also appeals to different audiences- the campaign is advertised on social media which appeals to a younger audience as the social media platforms are mostly used by young audiences. The advertisement on Twitter and online e may appeal to an older audience due to its older demographic fan base, therefore combining both to get a wider demographic.
The Skittle’s brand engaged different target audiences as its Tv advertisements contain humour to interact with older audiences and a bright colour scheme to engage younger audiences. The brand itself is targeted at younger audiences as it is a popular sweet that is favoured by children. The brand logo and format attracts both younger and older target audiences with its vibrant colour scheme and eye catching fonts. The advertisement used by the Skittles on billboards allows older audiences to engage in the campaign as they will be driving around in their cars and may see the campaign. The Skittle’s ‘Taste the rainbow’ is also advertised on social media sites and tv ads (two main places where younger audiences view media) and therefore will engage a younger audience - combining both advertising to appeal to a wider demographic.
The Asos and The Simpson’s engage different target audiences for both their brands individually meaning that they can use their fan base to attract a variety of audiences from the release of this collaboration. The Simpson fan base is majority older ages due to The Simpson’s being an older programme aired in 1989- so the audiences interested in this collaboration from The Simpson’s will be from that generation. The ASOS audiences would be more of a younger audience due to the unique and modern brand and therefore would attract a younger audience. In conclusion, the collaboration appealed to a wide demographic through the combination of The Simpson audiences and the ASOS audiences combined. The marketing of the campaign also appeals to different audiences- the campaign is advertised on social media which appeals to a younger audience as the social media platforms are mostly used by young audiences. The advertisement on Twitter and online e may appeal to an older audience due to its older demographic fan base, therefore combining both to get a wider demographic.
The Skittle’s brand engaged different target audiences as its Tv advertisements contain humour to interact with older audiences and a bright colour scheme to engage younger audiences. The brand itself is targeted at younger audiences as it is a popular sweet that is favoured by children. The brand logo and format attracts both younger and older target audiences with its vibrant colour scheme and eye catching fonts. The advertisement used by the Skittles on billboards allows older audiences to engage in the campaign as they will be driving around in their cars and may see the campaign. The Skittle’s ‘Taste the rainbow’ is also advertised on social media sites and tv ads (two main places where younger audiences view media) and therefore will engage a younger audience - combining both advertising to appeal to a wider demographic.
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